@sectornitadsectornitad wrote: ↑Mon Jul 27, 2020 6:21 pm@jimmy_stocks - you make an important point.
A Daily Active User is recorded as someone playing the game during the 24 hour period known as 'a day'. If the average DAU for a game is (e.g.) 1m then we can be confident that in any given day about 1m different people will play that game.
We also know that Bids are working on the basis that an 'impression' is the whole ad in view for at least two seconds (correct me if wrong, but I am sure this is the definition being worked on). Whether this definition for an impression endures into the final IAB spec for the new IGA category we will find out in due course.
However, what I have yet to hear any discussion on is what is the timeframe within which a repeated viewing of an ad by the same user is not reported as a new impression. For instance, a car racing game such as Grid has an ad over the starting bridge. The user is playing a 20 lap game, and average time of lap is 1 min. Therefore she will see the ad on the bridge 20 times within 20 minutes. Surely that one 20min playing session can not be reported as 20 impressions of the ad. However, if she then breaks for lunch and has another play 2 hours later, does another single impression register? Or will only one user be able to cause one impression per ad per 24 hour period? And what if the same brand is renting ad space on the pit lane as well as the bridge... is it the brand ad, which when seen in the corse of the game, registers the impression or will the two billboards count as two impressions? If just one impression I guess the CPM for that impression could be higher as the player has been 'exposed' to the brand for longer....
What I basically just summarised is just how tricky defining the new category is!
Also to consider is if other parties brother/sister for instance in the same house hold play the same game at different times but not necessarily on there own login/user ID, theoretically the game could be played for quite an extensive period so there must be some algorithm determining how many times the ad has been viewed before the cycle starts again, surely 24hrs would be excessive and would have thought there must be a cut off point based on number of viewings, maybe that is part of the negotiation of defining the category?