Bidstack Chat - Check In

Hang out and kill some time with some general #Bids chat
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MGXYZ
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Re: Bidstack Chat - Check In

Post by MGXYZ »

Thanks to Wskr

Bidstack open world
264528A7-387E-40CD-82FC-868EDFB0F667.jpeg
https://www.bidstack.com/wp-content/upl ... scaled.jpg

Not 100% sure how the below relates to Bidstack but he also linked this:

Built with Unity:
https://assetstore.unity.com/packages/3 ... truk-61269



28 Days Draper
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Re: Bidstack Chat - Check In

Post by 28 Days Draper »

MGXYZ wrote:
Mon Jun 15, 2020 9:06 am
Thanks to Wskr

Bidstack open world

264528A7-387E-40CD-82FC-868EDFB0F667.jpeg

https://www.bidstack.com/wp-content/upl ... scaled.jpg

Not 100% sure how the below relates to Bidstack but he also linked this:

Built with Unity:
https://assetstore.unity.com/packages/3 ... truk-61269
I was a bit confused at first but I think he's just saying that Bidstack built their open world test game using the unity engine. If you look closely the lorry in the second link is in the bottom left of the open world picture.



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Re: Bidstack Chat - Check In

Post by GlobalNomad »

@MGXYZ ha ha.... :? ...not sure what happened to my head but hey ho...20's native in game advertising...



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MGXYZ
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Re: Bidstack Chat - Check In

Post by MGXYZ »

28 Days Draper wrote:
Mon Jun 15, 2020 9:14 am

I was a bit confused at first but I think he's just saying that Bidstack built their open world test game using the unity engine. If you look closely the lorry in the second link is in the bottom left of the open world picture.

Ah yes spot on - needed to turn phone brightness for that! Great spot by WSKR too.

So the tech can do some pretty awesome things in the game engine of choice for many devs. Nice.



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Re: Bidstack Chat - Check In

Post by lukehold »

Jeez, how did you both spot that!



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Re: Bidstack Chat - Check In

Post by sportstrader »

Bidstack receives IAB Gold Standard certificate

Bidstack Group Plc (AIM: BIDS.L), the native in-game advertising platform, is pleased to announce that it has received the Internet Advertising Bureau's Gold Standard certificate 1.1.

Launched by the Internet Advertising Bureau ("IAB"), the UK industry trade body for digital advertising, in 2017 as the UK's response to improve standards in digital advertising, the Gold Standard Certificate is centred around three key areas: reducing ad fraud, improving the digital advertising experience and increasing brand safety.

Gold Standard 1.1 was released in April 2019 with updated and more prescriptive criteria.

This certificate should give further confidence to global advertising agencies when allocating client spend to the new "native in-game" digital advertising category offered by Bidstack.

According to the IAB UK and PwC Digital Adspend study for 2019, IAB Gold Standard Certified companies comprised 73% of the display advertising market in 2019. Companies that have achieved Gold Standard 1.1 certification include Amazon, Hearst, Twitter, DAZN, YouTube and Verizon Media.

James Draper, CEO of Bidstack, said:

"We continue to make good progress in pioneering the entirely new advertising category of native in-game advertising and the IAB Gold Standard 1.1 certification is a very significant milestone for the Company in this process.

The IAB has also confirmed that we are the first multi-device in-game advertising platform to be awarded the IAB Gold Standard certification.

For many brands and agencies, being IAB Gold Standard certified is a prerequisite for inclusion in media planning. As advertisers look increasingly to new and emerging channels for inspiration and innovation, having the option of including fraud free and brand safe activations in AAA video game titles which can enhance the user experience is an enticing addition to their repertoire.

The certification should further enhance demand side activity as, alongside giving users a better experience, it will give further confidence for brands and advertisers to continue to spend with Bidstack. I look forward to reporting further on our efforts in the months ahead."

Tina Lakhani, Head of Ad Tech, IAB UK, added:

"We are delighted to have Bidstack Gold Standard certified - demonstrating its commitment to upholding industry best practice principles when it comes to tackling ad fraud, maintaining brand safety and respecting the users' experience. As technology develops and audiences grow, gaming is increasingly becoming an innovative way for digital advertisers to engage with consumers and it's brilliant to have Bidstack on board as we work to build a sustainable future for digital advertising."



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Re: Bidstack Chat - Check In

Post by GlobalNomad »

well thats a very good step.....(now they need to get the category defined and agreed )...but this will help reduce some potential doubts or wariness by sensitive brands and their agencies.



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Re: Bidstack Chat - Check In

Post by GlobalNomad »

I wonder how long the idea of global ad campaigns and locked in exclusivity can be maintained as the world moves forward.....things like the world cup and olympics are particularly monopolistic closed shops...but this expansion of potentials may start making more of that untenable when more and more companies can ask for targeted and geo located ads across all platforms.



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Re: Bidstack Chat - Check In

Post by MGXYZ »

It would be far more lucrative for sure and money talks in them circles.



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Re: Bidstack Chat - Check In

Post by 28 Days Draper »



I don't know if anyone has come across Dave Portnoy before but he has an interesting mantra that stocks only go up and recently called out Warren Buffet :D

I wonder if we could get him onboard to pump BIDS to his army of Robinhood investors :lol:



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