Coronavirus and Impact to Stock Market

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MGXYZ
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Re: Coronavirus and Impact to Stock Market

Post by MGXYZ »

WPP impact of COVID on the ad industry :)
#LetsGetDigital



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Re: Coronavirus and Impact to Stock Market

Post by mike »

Another new article published from the same Gov release. Word is getting out.

https://www.videogameschronicle.com/new ... messaging/



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Re: Coronavirus and Impact to Stock Market

Post by mike »

New post by James Draper on Linked In:



And nice comment on it:

Richard Frith - Head of Vehicle Performance Application at McLaren Racing
Great to see your native in-game advertising technology being used for such an important message James Draper 👍



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Re: Coronavirus and Impact to Stock Market

Post by MGXYZ »

ITV coverage

Gaming used to spread Covid-19 safety message to youngsters

https://www.itv.com/news/2020-04-06/gam ... oungsters/

I mean this coverage does multiple things but one thing it does do is state that YOU can advertise in-game to marketers.

GET YOUR MESSAGE ACROSS HERE!

Cogs whirring I hope.



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Re: Coronavirus and Impact to Stock Market

Post by MGXYZ »

Bidstack... virtual grand national could do with some dynamic in-grand-national advertising :)




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Re: Coronavirus and Impact to Stock Market

Post by mike »

Also now picked up by Proactive Investors, which should give it more prominence in the stock market

https://www.proactiveinvestors.co.uk/co ... 16705.html



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Re: Coronavirus and Impact to Stock Market

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Re: Coronavirus and Impact to Stock Market

Post by MGXYZ »

To help the gov’t reinforce its message, videogame firms Codemasters and Activision Blizzard King have inserted the safety slogan into their titles.

Activision Blizzard King produces the mobile puzzle game Candy Crush, which boasted about 272 million monthly active players in 2019, and its UK players will now receive the message ‘Stay At Home, Save Lives’ upon login.

In DiRT Rally 2.0 players race rally cars in realistic settings complete with advertising banners placed alongside the road and track. Now many of those banners will display the gov’t slogan in-game.

Some might be surprised by the inclusion of DiRT Rally 2.0, a game that was released last year and recently had just 3,000 concurrent players on Steam. However, the game is one of this month’s free PS4 games for Sony’s premium content subscription service, PS Plus, which has more than 38 million subscribers.

VP Business Development at UK publisher Codemasters Toby Evan-Jones commented: “We came to realise that technology within our games, which enables the remote updating of banners within the virtual environment, could be repurposed to assist with the Coronavirus communication effort. This week, through collaboration with Bidstack Group PLC (providers of the ad-replacement infrastructure), we began delivering a version of Public Health England’s ‘Stay Home, Save Lives’ message into DiRT Rally 2.0.”
The article then goes into Native-Ingame ads more generally. Decent write up.



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Re: Coronavirus and Impact to Stock Market

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Re: Coronavirus and Impact to Stock Market

Post by sectornitad »

Clearly a huge PR campaign by the government.

Nice "payment in kind" for Bids...



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