GFINITY

Discuss technical partners and companies that Bidstack may be working alongside as part of their overall tech
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sectornitad
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Re: GFINITY

Post by sectornitad »

@lukehold nice contract :)

Add this one to the Middle East website deal and the BT Sports deal and the recent fund raise and it has been a very good couple months for Gfin. Currently valued at £10m. Let's hope Bidstack's three-way deal with Gfin/Venatus pays off...



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MGXYZ
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Re: GFINITY

Post by MGXYZ »

These are the games listed in the GFIN esports website menu so I presume these are the games with the largest E-Sports following:

Modern Warfare (Activision)
COD Warzone (Activision)
FIFA 20 (EA)
Apex Legends (EA)
Fortnite (EPIC)
GTA (2K)
Pokemon (Nintendo)
Destiny (was Activision)
Rainbow Six Seige (Ubisoft)
PUBG (Bluehole)
COD Mobile (Activision)
Valorant (Riot)
Rocket League (Epic)

https://www.gfinityesports.com/

AKA the big AAA dogs.



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Re: GFINITY

Post by MGXYZ »



Thanks to Tredcareful On LSE - GFIN interview



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Re: GFINITY

Post by MGXYZ »

“And also working with the F1 commercial team for looking for additional opportunities for additional F1 esports sponsors”

1:10 mins



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Re: GFINITY

Post by lukehold »

Just looking at mcflys post on ADVFN
What we have been told is that the company's own community franchise websites (RealSport101.com, Gfinityesports.com etc) will start contributing now that they are being monetised and they are aiming for £2m a year in revenue. This revenue will be adverting, promotions and site takeovers and will be at very high margins
In theory that whole £2m revenue could flow through Bidstack and could easily be 200-400k a year in profit for Bids. Seems to me the very high margins coming from ditching Adsense on the sites and monetising via the bidstack ad console and Venatus Media Client spend. It will be interesting to see how these site campaigns take shape and if they reach in game with F1, grid and Fifa.



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Re: GFINITY

Post by MGXYZ »

@lukehold is this in relation to a GFIN interview/quote somewhere at all?

Do you know the source of his £2m figure? Very good to hear if so.

Such a good sell to brands - native in-game campaign re-targeting players around the game when they are reading up on the news with the possibility of click-throughs etc.

Genuinely exciting to see how it’s taking shape. Frustrating that we have to piece it all together but I guess we love the chase really.



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Re: GFINITY

Post by sectornitad »

Gfin is another one which is substantially undervalued vs its market and potential. £11m.



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Re: GFINITY

Post by lukehold »

In March, Gfinity entered into a partnership with Bidstack and Venatus, two specialist gaming advertising sales companies.

Under the agreement both companies’ dedicated sales teams will utilise their relationships with games publishers, gaming brands and consumer brands to drive increased bespoke programmatic advertising, video and audio-based promotions and site takeovers.

Revenues from the Own Community franchise are expected to reach £2m by the end of 2021.
Source: https://www.gfinityplc.com/news/propose ... l-meeting/



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Re: GFINITY

Post by GlobalNomad »

more news from Gfinity highlighting how the sector is changing (with programamtic ads and Bidstack) - building new company divisions to exploit commercialisation , 10m users and 31m impressions in April....

26 May 2020

Gfinity plc

("Gfinity" or the "Company")

Gfinity announces creation of Gfinity Digital Media and new ecommerce and rewards programme initiatives

Gfinity (AIM: GFIN), a world-leading esports and gaming solutions provider, today announces that it has created a new digital media group within the Company, Gfinity Digital Media. Gfinity Digital Media builds on the exceptional growth of Gfinity's web channels and social platforms over the last six months. Its web channels now have more than 10 million users and its social platforms generated 31 million impressions in April 2020. In addition, the Company announces the launch of a new ecommerce platform and the launch of Gfinity Plus, a web-based rewards programme that utilises technical IP created within the Company that supports gamer forums and chat and facilitates data collection.

These new initiatives are in line with the Company's strategic focus on diversifying revenue streams, with an emphasis on delivering value from what Gfinity directly owns. This includes its community and creating joint ventures to drive the commercial success of IP, products and services that it creates.

Gfinity Digital Media

The decision to launch Gfinity Digital Media is based on the success Gfinity has enjoyed in organically building its own community through its gaming websites, RealSport101.com, Gfinityesports.com and StealthOptional.com, all of which are delivering revenue growth for the Company.

Gfinity Digital Media has three direct revenue streams: 1) website takeovers and programmatic advertising (CPM), delivered in partnership with global advertising platform Venatus and Bidstack; 2) a non-exclusive relationship with global affiliate marketing network AWIN and analytics platform Trackonomics, to drive revenue from ecommerce; and 3) content creation and community build product for partners, primarily as a joint venture, with the most recent example being with YaLLa Esports in the Middle East region.

Talal Musa, responsible for Gfinity's web and social channels, has been appointed Head of Gfinity Digital Media, with immediate effect. He will oversee the development of the Company's owned websites, as well as being responsible for delivering on the significant revenue opportunities.

The Company will leverage the in-house team's SEO expertise and proven success in building domain authority to add new websites during the year. These will tap into other areas gamers care about, as well as offer social tournament play utilising Gfinity's Tournament as a Service product, most recently used by the Premier League for its ePL competition.

In the space of a year, Gfinity has grown Gfinityesports.com monthly users from 5,652 in May 2019 to 6,316,269, delivering more than 21,000,000page views in April alone. RealSport101.com meanwhile, has grown its user base by nearly 70% since May 2019 and is on track to reach 4,000,000 users this month. Tech-focused StealthOptional.com is growing at an unprecedented pace, reaching more than 110,000 users since its launch in March this year.

Ecommerce

Gfinity today launches 'Stealth Optional, Purchase Mandatory', an ecommerce focused section of Stealthoptional.com targeting ecommerce revenue via a partnership with AWIN and Trackonomics. It is in prime position to take advantage of the launch of next-generation hardware - new game consoles and peripherals - by the end of the year. A supplementary CPA strategy is also being rolled out across the entire Gfinity portfolio, to tap into all the network's 10m plus users.

Gfinity Plus

Gfinity Plus is a rewards-based product, that will deepen engagement with its growing user base. Gfinity Plus offers exclusive content, forums, gamification, giveaways and perks to those who sign up - gathering data and paving the way for the Company to offer online social tournament play

John Clarke, Gfinity CEO, said : "Gfinity's focus is on diversifying our revenue streams and placing greater emphasis on driving value from what we own and create. Tens of millions of gamers choose to engage with great Gfinity content each month. It is time to take this to the next level and maximise the monetisation potential which is significant and high margin. Gfinity Digital Media is one way we are doing this.

During the lockdown we have seen an unprecedented growth in interest in gaming. Thanks to our strategy and expertise, Gfinity was in the best possible position to talk to and engage with this new influx of gamers. We have grown our reach, now it is time to deepen engagement. With Gfinity Plus we are rewarding those who come to Gfinity, encouraging them to return time and again.

Coupled with our move into ecommerce it puts us in a strong position as the gaming world prepares to enter the next generation of hardware at the end of this calendar year. This has all been achieved utilising in-house resources and adding minimal costs.

I would like to congratulate Talal on his promotion. He is an inspirational leader and is driving transformational change in our business".

ENDS



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Re: GFINITY

Post by MGXYZ »

Brand site takeovers new to GFINITY seem to have launched. This has been blank from that announcement to Friday (last time I checked)...

https://www.gfinityesports.com/

I get Final fantasy/ Playstation here

https://realsport101.com/

I receive Epic games here

Looks like Venatus is delivering the inline Magic the Gathering ads (for me)... Fantastic targeting - awks - guilty pleasure.
Capture.PNG
Gfin ESPORTS site takeover
ff.PNG
Realsport site takeover
eg.PNG



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