Bidstack on Beeswax 'Future of In-Game Advertising' Webinar

Which events have you spotted Bidstack attending or planning to attend?
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Bidstack on Beeswax 'Future of In-Game Advertising' Webinar

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Re: Bidstack on Beeswax 'Future of In-Game Advertising' Webinar

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Beeswax Presents: The Future of In-Game Advertising
Jun 30, 2020 03:00 PM
Paris

The stereotypes of “gaming” are long gone. Even prior to the COVID19 lockdown, it was clear that gaming is open to everyone, and through the last three months this has become even more apparent. Not only this, with brands increasingly worried about brand safety, fake news and user generated content, gaming environments provide a unique opportunity for brands to connect with audiences that might be difficult to reach through more traditional media.

We’ve assembled a panel of experts from across the in-game advertising space to share their views on this transformation. Are they still faced with gaming stereotypes? Which brands are really adopting this space, and who are still reluctant to get involved? How do the audio, video and playable formats perform compared to those same executions in other environments? Can traditional brands innovate authentically in this area, or is there a risk of it backfiring? What advantages are there to early adopters?

How does it work from a technical perspective when you may need to wait for a good opportunity to serve an ad that doesn’t interrupt game play? For digital advertisers who have grown accustomed to viewability, click and conversion based metrics, how can they adapt and still gain a view on performance?

Speakers will include:
Vanessa Goff-Yu, Marketing Director at Bidstack
Christian Facey, Co-founder and CEO of Audiomob
Rob Gay, CEO of Venatus

moderated by Cadi Jones, Commercial Director, EMEA at Beeswax



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Re: Bidstack on Beeswax 'Future of In-Game Advertising' Webinar

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Is Bidstack using Beeswax to build their programmatic exchange?

https://www.beeswax.com/?utm_source=cpc ... gK2XPD_BwE

It’s not the first time they’ve interacted - I recall it from here.

https://events.mediatel.co.uk/event/201 ... ing-debate

And check out what event Bidstack is sponsoring in Nov 2020

https://programmatic.wbresearch.com/spe ... on-kempner

A sneak peek under the automated cash cow’s bonnet?



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Re: Bidstack on Beeswax 'Future of In-Game Advertising' Webinar

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This article explains Beeswax quite well:

https://www.builtinnyc.com/blog/beeswax ... aXGrZUGr9I

Quite mind bending but something we should all take interest in. I don’t quite ‘get’ how they fit into the jigsaw puzzle but worth keeping an eye on them.



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Re: Bidstack on Beeswax 'Future of In-Game Advertising' Webinar

Post by MGXYZ »

Searched in-game ads on LinkedIn in the last 24 hours and this popped up. Struck me that Audiomob is also at tomorrow’s event. Too much of a coincidence not to post.



https://audiomob.io/



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Bidstack on Beeswax 'Future of In-Game Advertising' Webinar

Post by mike »

Did anyone else join the Beeswax Webinar today? - well worth a watch if you missed it




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Re: Bidstack on Beeswax 'Future of In-Game Advertising' Webinar

Post by MGXYZ »

Yep some really good snippets in there. Venatus at around 16-18 mins from memory.



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Re: Bidstack on Beeswax 'Future of In-Game Advertising' Webinar

Post by MGXYZ »

The two snippets that piqued my interest



At the moment..



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