Relevant ad-category articles

The journey of creating a brand new ad category 'In-Game Advertising'
sectornitad
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Re: Relevant ad-category articles

Post by sectornitad »

We've certainly noticed a discernible ramp up in the number and frequency of these sort of PR "soft marketing" pieces recently. Every week one or other of the Bidstack team is writing an article or doing a podcast etc. All focussed at the advertising industry to get the word out...

bodes well



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When the new becomes necessary: 10 platforms and perspectives changing how we think about advertising

Post by MGXYZ »

By Ned Jones, 4th May 2020

Thanks to WsKR
"Wisely for this volatile audience, Bidstack position themselves on the side of gamers and developers alike, prizing the immersive gaming experience and the realistic playable environment over intrusive brand exposure in-game. When it comes to real-world gaming it’s hard to see where either side could object. What is less realistic than an urban game world somehow mysteriously free of recognisable advertisements? As Bidstack mediates the sometimes frosty relationship between gamers and advertisers, it’s not hard to foresee gaming’s restless innovators incorporating real-world advertisements (and their attached brands and services) into the fabric of their interactive storytelling modes in ways that enhance the immersive experience - as Fortnite already showed with Travis Scott and Wendys."
https://aip.media/report-10-platforms-a ... rtising-2/



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Re: Relevant ad-category articles

Post by sectornitad »

Bidstack is knocking on the door of a very special advertising
sweet-spot; the targeted intersection where the supermassive yet
traditionally hard-to-find gaming audience meets the highly engaged
and vocal indie gaming community.
I like the fact Bidstack is knocking on the door of a supermassive market.

If it wasn't a supermassive market there would be no way Bidstack could justify such a supermassive premium valuation of £14m.



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The Gaming Audience Is A Lot More Diverse And Desirable Than You Think

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Video game ad spend soars

Post by MGXYZ »

Thanks to Riosurfer for this spot:

(Begind a paywall but this is what he copied)
"Ad spend on video games has more than doubled since the start of the pandemic. “Individual games for consoles and computers had the most dramatic increase in ad spend,” writes Ad Age’s Ilyse Liffreing. “Spending by game titles increased by 60 percent, from $10 million in January to $16 million in April."

Even mobile games saw a bump, from $5 million in January to $9 million in April, as commute time (and therefore game time) for many people dwindled to near zero. But mobile use and screen time in general are up during quarantine, so it looks like gamers are making the most of it. Nostalgia is still making it's mark. One of the most heavily advertised games has been the classic “Final Fantasy VII.” Sephiroth!"

https://adage.com/article/news/video-ga ... ll/2258731



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Advertisers eye in-game ads as audiences swell in lockdown

Post by MGXYZ »

June 9, 2020 by Seb Joseph

Very good article. Bet you any money I’ve beaten Bidstack to it.
This period of forced experimentation from advertisers is forcing a shift in the commercial ecosystem from developers and the ad tech vendors they work with. Indeed, developer Codemasters agreed to let ad tech vendor Bidstack serve native in-game ads into its upcoming 2020 racing title DIRT 5 in March. Both MG and Monster Energy are already using Bidstack to serve contextually relevant ads into the developer’s older driving simulators.
https://www.google.co.uk/amp/s/digiday. ... kdown/amp/
F6B665BE-5870-4085-A4E6-767F3A8B6809.jpeg



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Re: Relevant ad-category articles

Post by GlobalNomad »

@MGXYZ

some interesting new snippets to consider;

"The popularity of the matches is also having a material effect on the business. Adidas shopping app downloads in Turkey have doubled since the beginning of the campaign that’s fuelled a 25% rise in daily revenue from the app" - more evidence that in game ads work.

"It’s part of the reason why developers like Electronic Arts are trying to broker more deals with broadcasters to show their esports events on TV." - tv will always need to play catch up to survive..the big broadcasters are under more threat than ever and enagaging with their audience with the latest thing becomes critical..good for us now if the playing and the watching become measurable in an agreed way.

"Despite the growing interest in gaming, measurement continues to be a barrier for many advertisers. " - seems like the last paragraphs are setting up for the next article where the difficulty gets some resolution...



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Re: Relevant ad-category articles

Post by MGXYZ »

I thought the exact same thing @GlobalNomad.

It’s like a massive tee up.



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Bidstack encourages big brands to look towards in-game advertising

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With Increased Video Game Usage, How Are In-Game Ads Adjusting?

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Hitu Mahajan
Jun 17 · 4 min read




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