Dentsu

Let's talk about Demand Side Platforms (DSP) and advertising agencies. From Dentsu to The Trade Desk
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lukehold
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Dentsu

Post by lukehold »

Not surprising news with Dentsu Inc, too slow to get exposure in gaming :roll:

https://www.sportbusiness.com/news/dent ... -for-2019/



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MGXYZ
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Re: Dentsu

Post by MGXYZ »

How are sports fans getting by without live sports?

https://www.dentsuaegisnetwork.com/us/e ... sports#top

Hadn’t really considered this but I imagine that DAN are looking at their relationship with Bidstack even closer than before now.

Ultimately in my eyes this is a strategic priority.



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MGXYZ
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Re: Dentsu

Post by MGXYZ »

IAB DAN esports/gaming podcast

Bidstack article on COVID 19 highlighted at 12:24. The podcast kicks off at around 12 mins .... you're welcome.

Formula 1 also highlighted.

Why discuss all this if there is no sell?




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MGXYZ
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Re: Dentsu

Post by MGXYZ »

16:34 - Definitely a stock image bidstack uses.

16:50 - McLaren and F1... that's being discussed on 28th May with Vanessa Geoff, Mclaren etc.

19:32 - discusses ePL

26:26 - Straight out of the Bidstack in-game marketing speech playbook :lol:

Dentsu on the big sell to brands clearly.



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Re: Dentsu

Post by Smoith »

And good that it seems we are really being prioritised over the likes of Anzu who we know have a relationship with Dentsu. Keeping the upper hand and first mover advantage :!:



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Re: Dentsu

Post by MGXYZ »

Hmm BT looked after by DAN subsidiary posterscope.

BT teaches children to code in Piccadilly Circus takeover

http://www.posterscope.com/content/bt-t ... -takeover/

And here is BT Sport talking about the importance of Premier League to BT Group...

BT Sport MD explains why the Premier League rights are vital to the wider BT Group
https://www.thedrum.com/news/2018/02/26 ... r-bt-group

And here is BT sports getting closer to fifa in the absence of the prem.

https://www.bt.com/sport/football/featu ... -challenge

Bids may or may not be involved but fascinating to see how some brands are crying out for some kind of exposure.



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Re: Dentsu

Post by MGXYZ »

How to Get Ahead of the Game - Gaming as a Media Channel

Posted on: Monday 06 July 2020
From creative freedom to the ability to reach elusive audiences, Peter Jacobs and Luke Aldridge, Client Partners at Dentsu Aegis Network, take a look at what makes gaming’s offering distinct

https://www.iabuk.com/opinions/how-get- ... ia-channel



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