Codemasters

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28 Days Draper
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Re: Codemasters

Post by 28 Days Draper »

sectornitad wrote:
Tue Jun 23, 2020 11:14 pm
I thought Dirt 5 was only being released in October?
I think they must have given an early build of the game to some influencers/industry experts to get some reviews.

It does seem very early and if the game is ready now, it begs the question what is causing them to hold off releasing the game until October....

Pepsi is clearly a huge brand, I think I saw Goodyear at one point too, it seems everyone is ready to get in the game



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Re: Codemasters

Post by MGXYZ »

My guess is that they are waiting on new console releases but the game looks pretty polished already.



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Re: Codemasters

Post by 28 Days Draper »

That's the logical answer, it should have more impact being a release game rather than releasing now and upgrading to next gen later.

I was just optimistically wondering if it was to take advantage of the new ad category/ programmatic ad exchange in q4



lukehold
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Re: Codemasters

Post by lukehold »

10 mins in there are some rather unnoticeable Pepsi ads.
Wonder why they didn’t put those Pepsi columns in the middle of the track... :lol:

Looking good 8-)



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Re: Codemasters

Post by MGXYZ »

Pretty sure that’s admix’s USP @lukehold :lol:

Immersive.



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Re: Codemasters

Post by MGXYZ »

Pepsi being linked to WPP via Mindshare

source: https://www.google.co.uk/amp/s/www.exch ... 98703.html

who have popped up a few times in some talks with F1 and Bidstack here:

Here

https://www.bidstack.com/news-views/pre ... a-channel/

Here

https://www.lovethework.com/talks/minds ... ative-2101

And more recently here

viewtopic.php?p=4610&sid=9268e79cbb0f36 ... 4c7c#p4610

and this case study of course https://www.bidstack.com/case-studies/unilever-2/



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Re: Codemasters

Post by Cramond11 »

Wed, 24th Jun 2020 15:00

RNS Number : 9719Q
Codemasters Group Holdings PLC
24 June 2020

Codemasters Group Holdings Plc

("Codemasters" or the "Company")

Project CARS 3 Release Date



Codemasters (AIM:CMD), the award-winning British video game developer and publisher specialising in high-quality racing games, is pleased to announce that Project CARS 3 will be released on Friday 28 August 2020 for PlayStation®4 computer entertainment system, the Xbox One family of devices including the Xbox One X and PC via Steam.



Developed by Slightly Mad Studios, Project CARS 3 delivers an authentic motorsport simulation tailored for every type of racer. The game boasts the biggest car roster in franchise history, new tracks, including the home of the Brazilian Grand Prix, Interlagos, and the roads of Tuscany. It also features a fully-fledged career mode that will entice players on a driver's journey from the weekend warrior to racing legend.



Project CARS is one of the franchises that make up Codemasters' portfolio of racing games which include DIRT, GRID and the F1® series of videogames. The Company confirmed that Fast & Furious Crossroads will be released on Friday 7 August 2020.



Ian Bell, Executive Director of Codemasters, said:

"Project CARS 3 delivers authentic racing action with a laser focus on the driving experience. Building on the foundations of previous iterations, Project CARS 3 takes players on the ultimate driver journey with the biggest car roster, a brand-new Career, handling options for both sim and casual players, and a level of customisation and personalisation rarely seen in a video game."



Enquiries



Codemasters Group Holdings Plc Via Alma PR

Frank Sagnier, CEO

Rashid Varachia, CFO

Ian Bell, Executive Director



Liberum (Nominated Adviser and Joint Corporate Broker) +44 (0) 20 3100 2000

Neil Patel

Cameron Duncan

William Hall



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Re: Codemasters

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Re: Codemasters

Post by MGXYZ »

About time we had an RNS...

One rattling down the pipeline? Certainly looks like they have familiar adboards.

Odd RNS release time from Codies.



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Re: Codemasters

Post by sectornitad »

Do you think they will want real ads in it? Will Bidstack get the gig or will they go with Admix?



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