Codemasters

What is going on with Game Publishers. EA, Ubisoft, Take Two Interactive... & more
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GlobalNomad
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Re: Codemasters

Post by GlobalNomad »

project cars 3 launch in late summer 2020

https://uk.advfn.com/stock-market/londo ... e/82597303



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Re: Codemasters

Post by MGXYZ »

Not had a look at the Grid or Dirt Rally 2.0 streams for a while.

Spotted Coca Cola but no idea if it's Bids or not.



On some trucks it seems too



I've seen DHL a few times before but never Coke in one of the car games



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Re: Codemasters

Post by 28 Days Draper »

I think these might be from Grid 2 released in 2013 as opposed to the confusingly named Grid released in 2019. Therefore I would guess that the adverts in Grid 2 are unfortunately hard coded.

Re whether or not the ads in Grid/Dirt Rally are bids or not, I think the ones we see in these games at the moment are 'house ads' (someone referred to this in a PowerPoint presentation). So I think bidstack arrange the house ads too, but paid campaign ads such as MG would replace them when campaigns are live.



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Re: Codemasters

Post by MGXYZ »

Ah yes I have fallen for that one before :lol: Thanks!



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Re: Codemasters

Post by 28 Days Draper »

I think we all did, there were some huge names advertised in Grid last year but judging by the revenue, we just wanted to fill the spaces and barely charged for them.



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Re: Codemasters

Post by MGXYZ »

Shell HELIX - called out because Shell was mentioned in the AGM statement


Swear the adboards are getting bigger haha



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Re: Codemasters

Post by NikFox »


Looks like plenty of ad space in Project Cars.



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Re: Codemasters

Post by 28 Days Draper »

http://blog.codemasters.com/community/0 ... -and-more/

Some details on Codemasters' new dirt 5 game including the inclusion of real world sponsors



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Re: Codemasters

Post by MGXYZ »

Video called a "GAME CHANGER" by Codemasters CEO and subsequently liked by James Draper.




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Re: Codemasters

Post by MGXYZ »

WSKR also spotted the below and has made the following comments:
Examples of choosing the car + design and then choosing multiple sponsors that will brand the car.

Video shows a couple of slides of fake brand sponsors to choose from. Different brands, different perks and sponsorship money. But the brands being fake takes away from the realism of the game some might say.

This is one of those occasions where a gamer would be thrilled to be able to choose a real brand to sponsor their team and have the brand's logo stamped on their car as a mark of success. And then there is the decision. Should they choose Pepsi or CocaCola? They personally prefer CocaCola and would always choose to buy it in the shops but Pepsi offers a better sponsorship deal. Might have to be Pepsi on this occasion.

Perhaps CocaCola should have bid with a higher CPM for their ad placement. I wonder if this gamer will now consider buying a Pepsi next time he is in the shops? Perhaps not. But he might think about it.

If only Codemasters were already working with an in-game advertising company that offers "Branded Vehicles" as one of their advertising formats. Perhaps there is interesting news to come. Or perhaps just a missed opportunity.

https://www.bidstack.com/ad-formats/



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