Codemasters

What is going on with Game Publishers. EA, Ubisoft, Take Two Interactive... & more
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MGXYZ
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Codemasters

Post by MGXYZ »

An area for all things Codemasters related....



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Re: Codemasters

Post by MGXYZ »

Aardvark Swift Studio Spotlight: Codemasters (3 weeks ago)

A little bit of insight into the game makers of Grid and Dirt Ralley 2.0 (Bidstack are the media owners of both titles)

https://www.mcvuk.com/aardvark-swift-st ... demasters/



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Re: Codemasters

Post by MGXYZ »

And this I find very interesting - a pivot by Motorsport Group (with an ex Codemaster CEO) and their move into gaming.

Media firm behind Autosport plans to "change the landscape" of racing games:
Ex-Codemasters creative director Stephen Hood on how the new Motorsport Games group can disrupt the market


https://www.gamesindustry.biz/articles/ ... cing-games

Will look later but I am sure there is a like on one of JD's posts from a guy in that group.



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Re: Codemasters

Post by Bidsake »

MG - Another example of companies positioning themselves to take advantage/lead on the esports arena - with what we saw with fortnite etc last year. With the right backing, I wouldn't be suprised to see the top esport drivers making as much (mostly through advertising revenue) as the real ones.

Esports gonna be a really interesting area over next 5 years.



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Re: Codemasters

Post by BillericayDicky2020 »

Seeing as Codemasters will be getting a % of any revenue generated from the "upto £10m" agency deal (for adverts placed in GRID and DIRT Rally) wouldn't they be obliged to announce it in their revenue forcecasts ?
Codemasters share price up 50% in last few months.



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Re: Codemasters

Post by MGXYZ »

Some images of the DIRT Rally 2.0 Rally Cross Quarter Finals showing off the tech's capability!



Image

Image

Image





WSKR

Re: Codemasters

Post by WSKR »

Very nice spot on the tent @moneygenxyz. They kept that quiet. Bids are doing so much more than the simple formats that they have listed on their website.



WSKR

Re: Codemasters

Post by WSKR »

New F1 due any day as well for Codemasters. This one, in particular, has additional parameters though due to F1 licencing and associated brands. Not sure if they have the possibility of bringing third-party advertisers into the game but if there is a way to get it signed off I'm sure they will find it.



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Re: Codemasters

Post by MGXYZ »

Not out of the question @WSKR we have direct links:


In 2019, Digital advertising spend overtook traditional for the first time. It’s come to that time again where advertisers are on the hunt for new and innovative ways to evolve their media strategy without losing all the perks of automated trading. Bidstack, the in-game advertising platform, will talk to Formula 1, Mindshare and Dentsu Aegis, as they join forces to talk about how the new union of gaming and esports with advertising could be the change advertising is looking for.

ChairLewis Sherlock, VP, Sales, Bidstack
Adam Lynch, Senior Manager, Advertising Sales and Operations, Formula 1
Peter Jacobs, Client Partner, Global, Amnet Programmatic Experts for Dentsu Aegis Network
Kay Taylor, Global Innovation and Partnerships Manager, Mindshare Worldwide
https://events.mediatel.co.uk/event/201 ... ing-debate

Lewis also worked with them in 2002 via Carat (linkedin profile for proof)



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Re: Codemasters

Post by MGXYZ »



Happy days - and with thanks to Aiden. Will be having a go!



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