General Industry News

A catch all area for general research not covered in another dedicated section
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MGXYZ
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Re: General Industry News

Post by MGXYZ »

Epic Games targets USD$17bn (£14bn) valuation

Epic Games is set to raise USD$750m (£598m) in a funding round which would raise its valuation from the USD$15bn (£12bn) it

https://www.thegamingeconomy.com/2020/0 ... am-studio/

Good for general gaming corporate finance news

https://www.thegamingeconomy.com/



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Re: General Industry News

Post by GlobalNomad »

not sure if this was mentioned previously but just noticed that BBC Sport is showing the League of Legends Uk Championships across 14 days.

perhaps how mainstream media is now grasping the audience potential. Interesting in a broader view of how the positioning of gaming is changing - also that this is in the sport section rather than culture....

https://www.bbc.co.uk/sport/live/52999516



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Re: General Industry News

Post by Stevo »

Good article in today’s Mobile Marketing. We’ve read similar articles recently, but I’m always encouraged reading anything along the lines that brands are becoming increasingly aware of the value of gaming.

The truth about gamer mums:


The purchasing power of mums has long been recognized by brands, but reaching them hasn’t always been clear-cut. Gaming represents a unique opportunity for brands to tap into the key household decision-makers when they are highly engaged, receptive to advertising and in a positive mindset. Increasingly, brands are becoming aware of the value of the gamer mum audience and the accessibility to reach and influence this core consumer.

https://mobilemarketingmagazine.com/the ... gamer-mums



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Re: General Industry News

Post by sectornitad »

@stevo thanks for that.

I'm of the belief that the brands/agencies are already sold on gaming as the next big thing. They may want some final details sewn up - such as measurability etc - but they are getting it now.



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Re: General Industry News

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Stereotypes are boring’: why marketers need to start paying attention to female gamers

https://www.thedrum.com/news/2020/06/12 ... ale-gamers



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Re: General Industry News

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1) Niantic to promote 1,000 small businesses in Pokemon Go for free for a year

2) Global Advertising Market expected to recover in 2021

3) Cyberpunk 2077 delayed again: "We won't ship something which is not ready"

4) EA: "PS5 and Xbox Series X games will feel different, better and more visceral"

5) U.K. Video Gaming Industry Sets "Play & Talk" Weekend to Tackle Loneliness

6) Bidstack: “Our goal is to create an ecosystem where ‘everyone wins’"

7) Microsoft to close game-streaming service Mixer and team up with Facebook




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Re: General Industry News

Post by MGXYZ »

Can concur with these stats :oops:




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Re: General Industry News

Post by MGXYZ »

Liked by Charlotte Cooke




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Re: General Industry News

Post by B.J.Blazkowicz »

https://www.visualcapitalist.com/the-co ... ing-spend/

Please move if in the wrong area. @Girdz Maybe some of the facebook spend will move towards gaming? Surely the budgets will go somewhere.



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Re: General Industry News

Post by MGXYZ »

Bidstack post




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