General Industry News

A catch all area for general research not covered in another dedicated section
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mike
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General Industry News

Post by mike »

Tenuous or direct links on what the Gaming / Ad industry are doing.



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MGXYZ
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Re: General Industry News

Post by MGXYZ »

TimTheTatman, Bugha appear in Super Bowl 54 commercials

https://www.dailyesports.gg/timthetatma ... mmercials/

Article linked by Anzu



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Re: General Industry News

Post by MGXYZ »

What’s next for gaming - and how will it affect IT Managers?

https://www.novatech.co.uk/blog/whats-n ... jqfSZvgo1s



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Re: General Industry News

Post by MGXYZ »

https://www.newbreedmarketing.com/blog/ ... -marketing

A good starting place on contextually relevant advertising.

Would be good if someone started a thread on contextual advertising and Oracle etc so we can dream up how this would work for #BIDS.



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Re: General Industry News

Post by GlobalNomad »

An article about changes in the gaming industry about BAME, LGBTQ and gender shifts that shows how the whole environment of business in this sector is developing and how the perception needs to follow. This is part of the education of advertisers and brands need to have if they ar eto recognise it is not only spotty boys playing

https://www.theguardian.com/games/2020/ ... -of-colour



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Re: General Industry News

Post by MGXYZ »

Not so white, male and straight: the video games industry is changing
BAME and LGBTQ+ representation is above the average for the UK’s creative industries, while the number of women in the games industry is creeping upwards

https://www.theguardian.com/games/2020/ ... -of-colour



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Re: General Industry News

Post by mike »

Although written by Anzu, some good general insights to the in-game-advertising space:

4 Most Common Myths of In-Game Advertising Debunked

https://martechseries.com/mts-insights/ ... -debunked/



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Re: General Industry News

Post by mike »

I found this interesting article about YouTube gaming

"YouTube Gaming has been clawing its way into streaming platform Twitch’s market share for months. But new data retrieved by WIRED suggests that YouTube Gaming also has a serious problem with scammers and cheat-makers—and lots and lots of bots."

https://www.wired.com/story/youtube-gam ... vestreams/

Guessing Bidstack could be a solution to that problem



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Re: General Industry News

Post by MGXYZ »

Sorry @GlobalNomad I reposted yours!
GlobalNomad wrote:
Wed Feb 19, 2020 7:56 am
An article about changes in the gaming industry about BAME, LGBTQ and gender shifts that shows how the whole environment of business in this sector is developing and how the perception needs to follow. This is part of the education of advertisers and brands need to have if they ar eto recognise it is not only spotty boys playing

https://www.theguardian.com/games/2020/ ... -of-colour



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Re: General Industry News

Post by GlobalNomad »

@moneygenxyz

I forgive you....ha ha



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