ANZU

What are the likes of Anzu and Adverty up to and how do they compare with the Bidstack investment?
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MGXYZ
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ANZU

Post by MGXYZ »

News and research related to Anzu...

WWW.ANZU.IO

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Re: ANZU

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Re: ANZU

Post by mike »

Courtesy of @Cramond11 on the chit chat board:

Anzu article on "How Your Brand Can Reach Gen Z Through Games" via IABUK (13th Feb 2020):

https://www.iabuk.com/opinions/how-your ... ough-games



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Re: ANZU

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Re: ANZU

Post by wilson63 »

How does that differ from pubguard?



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Re: ANZU

Post by MGXYZ »

@wilson63, I think it was in direct response to Bidstack's acquisition of PUBGAURD.

The positive for bids is that Pubguard is now in-house whereas Anzu will have to partner, build strong relations and build the partnership mark-up into the price/margins.



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Re: ANZU

Post by wilson63 »

Yes that's how it looks I'm just puzzled why they are declaring as a first



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Re: ANZU

Post by mike »

wilson63 wrote:
Mon Feb 17, 2020 5:17 pm
Yes that's how it looks I'm just puzzled why they are declaring as a first
@wilson63 That was my initial reaction too, but I think what they are saying is that Forensiq existed before Pubguard, therefore they launched first. Rather than saying that Anzu has been the first to incorporate fraud detection.

From an initial glance, Forensiq were founded in 2010 whereas Pubguard were founded in 2015



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Re: ANZU

Post by ra23 »

Up until 13 days ago Anzu had its SDK in the Steam game “Power Solitaire VR”. Rather interestingly it was replaced by Admix. I wonder why?
Image
https://steamdb.info/depot/584851/histo ... 7438098737

The only evidence I can find of Anzu served ads is in the following video.

Anzu have their SDK in FootLOL. This also coincides with this where Rakuten are listed as a client of Anzu.
https://www.gamedev.net/forums/topic/70 ... your-game/



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Re: ANZU

Post by MGXYZ »

@ra23 what a scoop! Good research! Will have a gander at Admix too.



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